diff --git a/install.sh b/install.sh
index 7c957b3..804bde6 100755
--- a/install.sh
+++ b/install.sh
@@ -42,7 +42,7 @@ blank() { printf '\n' >&2; }
 good()  { out "  ${GREEN}${OK}${R} $*"; }
 note()  { out "  ${D}$*${R}"; }
 warn()  { out "  ${AMBER}!${R} $*"; }
-die()   { blank; out "  ${RED}${NO}${R} ${B}$*${R}"; blank; exit 1; }
+die()   { blank; out "  ${RED}${NO}${R} ${B}$1${R}"; shift; for more in "$@"; do out "    $more"; done; blank; exit 1; }
 rule()  { out "${D}${HR}${R}"; }
 step()  { blank; out "${AMBER}${B}$1${R}  ${B}$2${R}"; [ -z "${3:-}" ] || note "$3"; blank; }
 
@@ -302,7 +302,7 @@ if [ -f "$tmp/SHA256SUMS" ] && command -v sha256sum >/dev/null 2>&1; then
   want=$(awk -v f="$file" '$2 == f || $2 == "*" f { print $1 }' "$tmp/SHA256SUMS")
   got=$(sha256sum "$tmp/hamlab" | awk '{ print $1 }')
   [ -n "$want" ] || die "SHA256SUMS has no entry for $file."
-  [ "$want" = "$got" ] || die "Checksum mismatch for $file: this is not the file that was published. Nothing was installed."
+  [ "$want" = "$got" ] || die "Checksum mismatch for $file." "This is not the file that was published. Nothing was installed."
   good "checksum matches SHA256SUMS"
 else
   warn "no SHA256SUMS (or no sha256sum here): the download was not verified"
@@ -344,7 +344,7 @@ out "  ${GREEN}${B}${OK} Ham Lab $("$hamlab_bin" version 2>/dev/null | awk '{ pr
 blank
 row() { out "    $(printf '%-10s' "$1") $2"; [ -z "${3:-}" ] || out "               ${D}$3${R}"; }
 if [ "$init" = none ]; then
-  row "start it" "${B}hamlab serve${R}" "as ${run_as:-its user}, under your own supervisor: nothing here starts it at boot"
+  row "start it" "${B}hamlab serve${R}" "as ${run_as:-its user}, under your own supervisor: nothing starts it at boot"
 fi
 if [ -n "$listen" ]; then
   row "open" "${CYAN}${B}$scheme://$(printf '%s' "$listen" | sed "s/^0\.0\.0\.0/$url_host/")${R}"
diff --git a/internal/setup/setup.go b/internal/setup/setup.go
index 8e73451..d078419 100644
--- a/internal/setup/setup.go
+++ b/internal/setup/setup.go
@@ -249,7 +249,7 @@ func Install(args []string, version string) error {
 	url := scheme + "://" + browseAddr(cfg.Listen)
 	switch {
 	case initSys == "":
-		say("\nNo systemd or OpenRC here, so nothing starts it at boot. Run it under your supervisor as %s:\n  HAMLAB_CONFIG=%s %s serve", acct.name, cfgPath, dest)
+		say("\nNo systemd or OpenRC here, so nothing starts it at boot.\nRun it under your own supervisor, as %s:\n  HAMLAB_CONFIG=%s %s serve", acct.name, cfgPath, dest)
 	case o.noStart:
 	case healthy(cfg.Listen, cfg.TLS == "auto"):
 		say("\nHam Lab is up: %s", url)